Rosabeth Moss Kanter

The Change Master

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What is the future of CSR? Meld, thrive, or disapper?

Posted by rosabethkanter on October 23, 2009

Will corporate social responsibility meld with corporate business strategy? Participants at the 2009 Business for Social Responsibility suggest yes.  What are your thoughts? Will CSR thrive or disappear?


5 Responses to “What is the future of CSR? Meld, thrive, or disapper?”

  1. A new mindset and business savvy are needed. This is more than just CSR 2.0.

  2. Doug Barg said

    In a competitive global environment, CSR will survive/thrive either through extrinsic legislative action or through the development of a new economics that manages to quantify and integrate the the Utilitarian objective of enlightened self-interest. Otherwise, I fear it is the flavor of the week.

  3. Excogitationist said

    I believe people are seeking a new direction. The question is, has it gotten bad enough for long term change to occur? Personally, I am trying to do business with CSR, yet it is challenging when others choose not to practice this nor see the value in it. People (consumers) must understand cheap prices and status quo do us no good if we all end up hurting in the long term.

    It will take discipline on the consumer and business owner to set a different standard and expectation of doing good in the World (I am trying to adhere to B Corporation standards). I would have thought Wall Street had gotten a taste of humility with the Government bailouts, instead I have been saddened to see they are still awarding millions in bonuses. This behavior of greed is like a crack addict who can’t stop using even though it is destroying them, their family, and everyone around them. Mr. Scott Silverstri of Bank of America said, “People want to work here but they want to be paid fairly”. It is disturbing that he talks about fairness as Bank of America will pay its top employees an average of $6.04 million this year.

    I have nothing against making money, yet as top executives received $18.4 billion in bonuses last year as common people are losing their jobs and homes, President Obama stated correctly, “that is the height of irresponsibility. It is shameful.” Unfortunately Wall Street, as the crack addict, has no shame. It will take a radical intervention to vanquish this behavior.

    We must believe and act with CSR from the inside out and bottom to top. A quote I keep close is from John Wesley, “Do all the good you can, in all the ways you can, to all the souls you can, in every place you can, at all the times you can, with all the zeal you can, as long as ever you can.”

  4. Excogitationist said

    I was pleasantly surprised to listen to an NPR piece about a grocery store in Oregon called New Seasons. They offer health care to employees, pay above minimum wage, and buy local sustainable produce and meats.

  5. I have just spent the last 7 days at two conferences: Bioneers & the Economics of Peace.

    The core idea present at both is that we have to reorient our idea of business if we are to survive as a species. Between climate change, water issues, ocean overfishing, mass species extinction, resource issues, and global inequality in a finite world where we have exceeded the limits of our biosphere.

    We have done these things because our economic system is predicated upon the idea that the rights of money have precedence over the rights of life. This is encoded into the very structure of a public corporation.

    The only way to meaningfully survive the next 100 years as a species is to shift to a way of thinking where instead of maximizing profit, and helping people and the planet as some form of afterthought, that instead the purpose of a business becomes to create the most positive impact on the world, whilst hopefully being able to do it in a financially sound way.

    The rights of life have to be reasserted above the rights of capital.

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