Rosabeth Moss Kanter

The Change Master

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Ideas from the ground up to the clouds …

Posted by rosabethkanter on April 23, 2010

Vanguard companies attempt to shorten the loop between society and solutions, but they also face the issue of deploying solutions widely – the diffusion of innovations. Close connections from the outset between developers and users are one clear facilitator. IBM researchers develop prototypes and improve on them through frequent communications with users or even location in customer facilities, as happened in the Philadelphia.

A second way to facilitate diffusion is to pick a demonstration site carefully and offer proof of concept by showing the innovation in use. This is what IBM did with the World Community Grid.  They took ideas from the ground and brought them up to the clouds … Read more in this SuperCorp excerpt.


One Response to “Ideas from the ground up to the clouds …”

  1. Lucka said

    A little rationality lifts the quality of the debate here. Thanks for cognnibutitr!

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