Rosabeth Moss Kanter

The Change Master

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Archive for the ‘Corporate Citizenship’ Category

Ideas from the ground up to the clouds …

Posted by rosabethkanter on April 23, 2010

Vanguard companies attempt to shorten the loop between society and solutions, but they also face the issue of deploying solutions widely – the diffusion of innovations. Close connections from the outset between developers and users are one clear facilitator. IBM researchers develop prototypes and improve on them through frequent communications with users or even location in customer facilities, as happened in the Philadelphia.

A second way to facilitate diffusion is to pick a demonstration site carefully and offer proof of concept by showing the innovation in use. This is what IBM did with the World Community Grid.  They took ideas from the ground and brought them up to the clouds … Read more in this SuperCorp excerpt.


Posted in Corporate Citizenship, Innovation, Smarter Communities | 1 Comment »

Tech Tools Can Help Following Natural Disasters

Posted by rosabethkanter on January 14, 2010

Not just money but IT tools can help provide earthquake relief. Look at the Tsunami SuperCorp-IBM-DisasterRelief example. Short excerpt from new book, SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good.

Posted in Corporate Citizenship, Leadership | Leave a Comment »

Council of the Americas PodCast – SuperCorp

Posted by rosabethkanter on November 12, 2009

Audio: SuperCorp Book Launch.

Posted in Corporate Citizenship, Innovation, Leadership, Management | Leave a Comment »

How to Go from Small to Super?

Posted by rosabethkanter on October 30, 2009

honest+tea+IISmall business is by far the leading job creator, and entrepreneurship the leading engine of American economic renewal. As unemployment swells, small business prowess is needed more than ever. But can a small company be a SuperCorp, like progressive larger companies such as IBM and Procter & Gamble?

Undoubtedly some smaller companies can leap tall hurdles in a single bound — or, in Google’s case, leap from zero dollars to billions in less than ten years. Although flying that high is rare, small companies can gain power through strategic social responsibility, whether their products are chocolate chips or computer chips. Among my candidates for SuperCorp of the Future is a Boston residential real estate developer with 60 employees and big growth ambitions. The founder is firmly committed to end-to-end responsibility for his subcontractors’ work, their vendors’ quality, and his tenants’ amenities. He values community service, green building technology, and workplace happiness. He thinks this is why his company remained profitable during the worst real estate crisis in decades.

This isn’t idealism; it’s Organization 2.0, a practical response to 21st century economic and social demands. Consider four ways any enterprise can create innovation, profits, growth, and social good in the same small package. More at

Posted in Corporate Citizenship, Leadership, Small Business, Social Entrepreneurship | Leave a Comment »

What is the future of CSR? Meld, thrive, or disapper?

Posted by rosabethkanter on October 23, 2009

Will corporate social responsibility meld with corporate business strategy? Participants at the 2009 Business for Social Responsibility suggest yes.  What are your thoughts? Will CSR thrive or disappear?

Posted in Corporate Citizenship, Innovation, Leadership | 5 Comments »